Welcome to our Second UDI!
So we are in lockdown again.
To my friends and colleagues who may have lost their jobs through this ordeal,
I am truly sorry! However, once things turn around and I have confidence that
they will, physical retail will come back stronger and experiences for the
consumer will be paramount. We have worked on many examples of just this
during the pandemic and they have been fruitful for the brands. We continue to
work on further exciting projects which echo this way of thinking.
Now is the time to be resourceful and even more creative. Think out of the box,
we have never faced a situation like this, so your retort needs to be bigger and
bolder than before. Nothing is forever and this is just a snippet in time.
I firmly believe that the brands and companies that think big and work hard to
be resourceful will be bigger and better on the other side. For my business, we
have endured hardship, turmoil and challenges over the last months but have
conquered these indifferences and risen to the challenges we have faced. I
have no doubt there are more to come but my team and I are ready and
prepared to deliver whatever is necessary during and after these trying times as
failure is not an option. Our hubs in Central Europe, USA, London and China
have allowed us to service our worldwide client base and maintain our
commitment to deliver their needs through the pandemic.
On an even more personal note, I know the challenges for parents. I have 3
wonderful daughters, aged between 1 and 18 years (oh yes, that’s a whole
other story), whether it be home schooling or just keeping them and my wife
and I sane, it is difficult. I’m not a lover of the TUC, but couldn’t agree more
with their request for companies to support their employees by taking
advantage of the furlough scheme and allowing parents to parent during this
time. Our company policy is just this and we are doing all we can to allow our
staff a work and life balance.
Things can only get better, so let’s try and be positive and make something
good out of something, very, very bad……..I know it’s hard but is there another
For those of you who may need some help/advise/a chat... I’m here, so please
DM me if I can help in any way.
Love and luck to you all.