This is a small store, and both floors would struggle to make more than three people standing in a line across
its width feel comfortable. That said, there is still room for a trio of chummy-looking mannequins to stand
with linked arms in the window. Designed by mannequin manufacturer Universal Display
specifically for the
Boutique range, these clean, white figures set a fresh tone for the store, which is followed through with white
runner rails, used to display the merchandise on the ground floor.
This is a pop-up store, although at times you’d be hard-pressed to realise this. The rest of the visual
merchandising is minimalist, ranging from cheerful vases of sunflowers to an outsize version of a child’s
plastic windmill, in yellow and white, at the back of the ground floor.
Also at the rear, small gift-like accessories are displayed on a series of clear acrylic shelves - a strong and
cheap solution that focuses the eye on the product, rather than the means used to show it off. All quite
simple, but effective."
quote John Ryan Drapers
21 August 2010